The Andrée and Pierre Arty Foundation is an art foundation established in 2006. Its purpose? The consolidation and promotion of the oeuvre of the Brussels artist, which consists of collages, drawings, paintings, and poems. All About Content was asked to give the foundation a face and to develop a strategy to promote collage art and support current collage artists.
The creation of a house style and the website formed the basis for the organisation of the Andrée and Pierre Arty Award for Collage Art. Posters were designed and distributed in art academies. Press releases were sent to art magazines and specialised websites. The previous editions were always very successful with over 50 participants. The winner, who is selected by a professional jury, receives a prize worth 5,000.00 euros, to be spent on the production and publication of a catalogue of their (collage) work. They will also have a group exhibition with the other laureates and a solo exhibition presenting the catalogue. The realisation of the catalogue, the construction of the exhibition, the organisation of the vernissages, and the communication about all this are all handled by All About Content.